The story
About the Brand Campaign
Marielle Hazlo’s self-titled album Hazlo was more than just a collection of songs—it was a personal statement and a bold expression of her journey. The central message of her album, “do it” (or “hazlo” in Spanish), was meant to inspire listeners to take action, embrace their dreams, and follow through with their goals.
But capturing this empowering yet dreamy emotion in a single image wasn’t easy.
THE challenge
Why were we hired?
Our team worked closely with Marielle to craft the album artwork from the ground up, based on her initial concept of “Hazlo”. We collaborated to develop a cover that not only represented her album’s core theme but also reflected her personality and her family name’s legacy, ensuring the cover felt both personal and impactful.
With a limited budget, Marielle needed to maximize her resources and get the most out of every creative decision. We focused on creating a high-quality, compelling album cover and a content plan that captured the album’s dreamy and motivational vibe, all within a tight timeline.
Our Solutions
- We provided creative direction for album cover design that reflected Marielle's music and message.
- We developed a content plan that aligned with Marielle's music and message.
- We created a production plan to ensure the content was released effectively within budget.
