The story
About the Campaign
Marielle approached us to help her strategize the content behind the release of her album "Hazlo" and also create the album cover for it. We wanted to ensure the album cover reflected Marielle’s wildest dreams. We wanted to create a visual representation of Marielle’s music to convey her album's message and appeal to her audience while staying within budget.
THE PROBLEm
Why we were hired
Music Marketing & Content Strategy
Marielle's main problem was effectively communicating the message of her self-titled album "Hazlo" to her target audience. She also needed an album cover that would capture the essence of her album concept and reflect her personality and family name. Additionally, Marielle had a limited budget, which made it challenging to create a high-quality album cover and content plan all in one day.
- We provided creative direction for album cover design that reflected Marielle's music and message.
- We developed a content plan that aligned with Marielle's music and message.
- We created a production plan to ensure the content was released effectively within budget.
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