The story
About the Brand Campaign
When NPK Plus first approached us, they were operating on a very basic GoDaddy website—something that looked more like a placeholder than a true representation of their brand. Their team relied on a printed product catalog that had to be manually updated and reprinted every time changes were made. There was no easy way for customers to browse their offerings online, and no clear path for the team to scale that part of the business.
We knew this wasn’t just a matter of updating a website. This was about bringing their entire product ecosystem online, giving their customers a better experience, and setting up the NPK Plus team to maintain and grow their catalog independently moving forward.
THE challenge
Why were we hired?
Here’s what they were up against:
- Outdated Website That Didn’t Reflect Their Brand: Their old site was a basic GoDaddy template with no structure, no real product visibility, and little brand personality. It wasn’t giving customers a reason to explore—or return.
- A Physical Catalog That Was Hard to Maintain: Every time a product changed or was added, it had to be manually updated by a professional designer, reprinted, and redistributed at the next conference. This made real-time updates impossible and slowed down how quickly the business could evolve.
- No Way to Easily Update Products Internally: The team didn’t have the tools to make simple changes or additions to the catalog on their own, which meant they were stuck relying on others to handle updates.
Our solutions
The Playbook We Deployed
- Built a New Website from the Ground Up: We designed a clean, modern site that showcases the NPK Plus brand and helps customers find what they need quickly. The layout is simple, mobile-friendly, and easy to navigate—no confusion, no clutter.
- Created a Fully Searchable Digital Catalog: We digitized and organized over 350 products into categories like Fertilizers, Greenhouse Supplies, and Plant Protection. Each product now includes detailed information and images so customers can browse with confidence.
- Gave the NPK Plus Team the Keys: We set them up with a content management system (CMS) they can easily use to add or edit products themselves. No more waiting on developers or outside help. They’re in control.
- Optimized for Visibility and Growth: Beyond design, we made sure the site was built with performance in mind—search engine visibility, fast load times, and scalability so it can grow as their product line grows.
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