The story
About the Brand Campaign
Guy Fernandes, artistically known as Guy Ferz (or simply "Ferz"), is a Brazilian-American artist from Miami, FL. Although he is known for his vibrant personality, carefree demeanor, and colorful lyrics, he isn’t always this unique character.
He understands that being an artist is a very personal journey and allows his music to flow from his moods.
THE challenge
Why were we hired?
Promoting a single through digital ads poses significant challenges for independent artists. The fierce competition within the music industry, dominated by major record labels and established artists, makes it difficult for independents to gain visibility and capture their target audience's attention.
Our Solutions
- We created a content strategy to showcase Guy Ferz's unique personality and style, helping him stand out in the competitive music industry.
- We implemented paid advertising strategies to promote Guy Ferz's single and increase his reach.
