The story
About the Brand Campaign
Pro Insurance Consultants (acquired in 2022 by Acrisure) is a trusted name in the insurance industry, providing expert advice and comprehensive coverage solutions to clients nationwide. With a commitment to personalized service and tailored insurance plans, they strive to protect what matters, ensuring peace of mind and health security.
THE challenge
Why were we hired?
Pro Insurance Consultants faced two main challenges: expanding into the Spanish market and lowering their cost per lead nationwide. With the growing Hispanic population in the US, they needed to tap into this market.
Additionally, they needed to find ways to reduce their cost per lead to maximize their marketing budget and increase their ROI. These challenges required a strategic approach to their marketing efforts.
Our solutions
The Playbook We Deployed
- We coordinated market research to target Hispanic population in U.S.
- We developed & implemented a comperehensive PPC strategy & landing pages.
- We conducted ongoing analysis, A/B testing, & optimizations of ad campaigns to lower cost per lead.
