The story
About the Brand Campaign
Romp, a growing pet product brand, sought to elevate its presence and sales in the competitive pet care market.
Specializing in ever-day items like the dematting brush, cat leash, pet bowls, and other essential products, Romp wanted to stand out on their main sales platform Amazon and rank as #1 with innovative tactics.
THE challenge
Why were we hired?
Romp faced the challenge of standing out in a competitive Amazon pet marketplace. Despite having quality products, they struggled with visibility relying only on Amazon search to rank in their category and needed a way to rank higher in Amazon search results.
They wanted to improve their product listings and attract more traffic, which required a comprehensive Amazon SEO strategy and an effective Google Search Ads campaign to drive targeted traffic to their Amazon store - boosting their Amazon product page conversion rate.
Our Solutions
We worked closely with Romp to create a multi-pronged approach that targeted both Amazon SEO and Google Search Ads:
- Amazon Listing Optimization: We improved Romp’s product listings by updating titles, descriptions, and keywords to help them appear in more relevant searches on Amazon. We also enhanced the images by adding lifestyle and infographic visuals, making the listings more attractive and easier to understand, which encouraged customers to make a purchase.
- Google Search Ads: We ran targeted ads on Google to drive potential customers directly to Romp’s Amazon product pages. By focusing on people already interested in pet products, we increased the chances of turning their visits into purchases, boosting the product page’s success rate and overall ranking.
