The story
About the Brand Campaign
Mateus, the vibrant pop artist with a piggy bank theme, brings a fresh and whimsical touch to the art world with her unique spray-painted masterpieces. Recognizing the significance of Art Basel, the prestigious annual art fair in Miami, Florida, Mateus turned to Creative Culture for assistance in planning and promoting her captivating events.
THE challenge
Why were we hired?
Mateus needed to make a lasting impression on the diverse audience attending Art Basel and stand out among the many talented artists showcasing their work. With limited time and resources, Mateus needed a strategic and effective marketing plan to ensure the success of her events and attract potential buyers to her unique and whimsical art pieces.
Our Solutions
- We developed a comprehensive marketing strategy with content, social posts, and ads to reach target audience.
- We shared sneak peeks, behind-the-scenes glimpses, and personal stories from Mateus to establish emotional connection with audience.
- We created a giveaway to increase event awareness, fan engagement, and RSVP growth for shows.
